Product Review: Laura Mercier Oil Free Tinted Moisturizer

I am just LOVING this weather!  Spring has certainly sprung and as the temperature soars one often considers adapting their make-up routine.  Wearing a full face of foundation can become uncomfortable and you may want to opt for a lighter option such as a tinted moisturiser.

I tested the cult tinted moisteriser by Laura Merceir last week.

Laura Mercier - the creator of the 'flawless face'

The Laura Mercier brand has garnered a loyal and fervent following.  Mercier is a leading makeup artist and is famous for creating the ‘flawless’ face and counts Madonna, Sarah Jessica Parker and Julia Roberts as faithful clients.  She created the brand in 1996 and the Tinted Moisturizer  (n.b. I will only spell moisturizer with a ‘z; when referring specifically to the product – sorry – being pedantic!!) soon became one of the best sellers and has won a plethora of industry awards.

To be honest, I have never worn a tinted moisturisers, as I crave coverage and believed that tinted moisturisers would not provide the level of coverage I desired, however there are those days when I do not want to or need to wear a full coverage foundation, thus I thought it was about time I gave one a try! A quality tinted moistiriser would be a great alternative.

I  have tried other products from the Laura Mercier range and I really rate the quality so, what did I think of the Tinted Moisturizer?

Colour Match

There are 4 shades in the range that would be suitable for darker skin tones; Caramel, Tan, Walnut and Mocha.  Walnut and Mocha are the latest shades to join the range.

The formulation has a yellow undertone – and not the usual oragny undertone that darker liquid foundations tend to have and as a result it was a PERFECT match for me!!

🙂

It blended in well and literally dissaperared into my skin.  As I have mentioned in my previous product review posts, I usually wear MAC’s Studio Fix compact in NW45, so if this is your shade, you should find that Mocha will work for you.

Now you see it...

...now you don't!

Colour Match :10/10

Coverage and Wear

The product is available in two versions, the original and an oil-free version – which is what I opted for and which comes in the brown tube (featured above).  As I reserched more about this product I came to understand that the formulation is buildable and could provide additional coverage, should that be the finish that you desired.  Though I was some what  skeptical of this claim,  I was blown away with the performance of this product!  It is quite thick in texture- which was unexpected – but this means that a little goes a long, long way – which is good news – because at £33, it is not the cheapest of  bases on the market, but I am sure that the 40 ml tube would last for AGES!!

I applied the moisturiser with my fingers and was able to build up the coverage as needed, without it looking cakey or uneven.  The coverage was excellent – akin to that of a foundation…it really would be a credible option for the summer months as it is lightweight and felt undetectable.

The moisturiser dries to give a dewy finish, so I did feel the need to dab on a little sheer powder, but once set, it did not budge!  The quality of this product is beyond marvelous and with a SPF of 20 it really is the all-in one, convenient product for a speedy, yet flawless finish!

Coverage and Wear: 9/10

Marketing Support

The campaign for the new darker shades that were to added to the Laura Mercier range actually caught my attention last year and I featured the ad in my blog post ‘Model Behaviour‘.  I love the strapline; ‘flawless has many faces’.

Niche brands such as Laura Mercier tend not to spend lavishly on advertising, but I have seen the ad in a recent issue of Marie Claire magazine.  There is a limited amount of visibility in store and online, but I feel the brand is still very much a beauty aficionado’s secret!

I hope that this post will encourage more women, especially women of colour, to try this brilliant brand!

Marketing 8/10

Where can you buy this wonderful product?

Space NK

John Lewis

House of Fraser

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