Afro-tisingPosted: March 5, 2012
I was browsing through the current issue of Marie Claire magazine and I came across the latest Marc Cain SS12 campaign ad.
The model’s afro-esque hair style really caught my attention.
The next day I travelled to central London and as I was exiting Oxford Circus tube station, the new Benetton SS12 ads also caught my eye – again beautiful models – black and white – sporting afro-inspired hair!!!
Natural, afro hair is on the up and up and is being fully embraced by women of colour in droves Recent research conducted by the market research agency Mintel, showed that the natural resurgence in the US has resulted in sales of relaxer kits dropping by 17% over the last 5 years (Black Hair Care US- August 2011, Mintel).
Many African – American celebrities are staunch advocates of wearing their natural hair and Oscar nominated actress Viola Davis’ natural style garnered numerous column inches and commentary as she steeped out onto the red carpet at the recent awards ceremony. My Twitter timeline went CRAZY!! Tweets and retweets flew across cyberspace as natural hair bloggers and vloggers, beauty critics and others commented and congratulated the actress’ stylish mane.
One thing I love about being a black women, is the many choices we have in how we can wear our hair – be it chemically relaxed, in its natural form or accentuated with weaves and extensions. For me, what is more important is the fact that we have the CHOICE to express our individuality, personality and sense of style in the way that feels right to us.
For the month of February, another poster child for the Naturalista’s, Solange Knowles, was British Vogue’s ‘Today I’m Wearing…’ Photo Blogger of the month.
Two of my favourite looks of the month are shown below – her unique, individual style is the epitome of today’s empowered black woman.