Skin DeepPosted: January 19, 2012
In last Sunday’s Sunday Times Style magazine, there was a brilliant article looking squarely at the issue of being a mixed race young woman in Britain today. An extremely beautiful 24 year old called Alexandra Simon, recounted her journey of realising and accepting her identity…and the challenges and triumphs that she encountered along the way.
Race and ethnicity are still hot topics in the UK and I hope that the candid, honest debate continues and that developments in the beauty industry can contribute to this debate.
I do believe that 2012 will be a significant year for the ethnic beauty here in the UK, as several of the large beauty brands – both mass and prestige – have launched foundations to target this burgeoning sector of the population.
So what’s on the agenda?
Lancôme launches its latest foundation, Teint Idole Ultra 24H Foundation (£27) next month, it comes in 18 Shades and you can receive a complimentary, 7 day sample at selected Lancôme counters nationwide.
The new campaign will feature Lancôme’s stunning spokes model Arlenis Sosa, who joined the brand in 2009.
There will be an impactful in-store presence – I look forward to seeing Arlenis’ beautiful face grace the pages of glossy mags and department store counters. I will also be trying the foundation out…so will let you know what I think
Last year I blogged about the latest addition to the Chanel foundation family – the Perfection Lumiere Fluide Foundation (£36), which was launched in the States last August. I was praying that the range would hit the UK…and what do you know…it has arrived!! It seems like only 16 of the 26 shades are available…but there are a good number shades that will suit a darker skin tone.
You can purchase the new range online from Selfridges, or pop into selected Boots stores to also get your hallowed Advantage Card points!
British beauty Alesha Dixon continues to expand her business empire – and was recently announced as Avon’s ‘Beauty and Empowerment’ Ambassador for the UK and Ireland and the face of the new Ideal Flawless Invisible Coverage Foundation (£12). I was eagerly anticipating the launch of this foundation as I had heard that it would be available in 16 shades!! Although Avon has an extensive range of bases suitable for dark skin tones that are currently retailed in the US – these shades have not been available in the UK for a number of years. Ideal Flawless launches in February – but alas – the darkest shade in the range is a warm honey tone called ‘Earth’ – it would be suitable for women such as the caramel toned Miss Dixon – but there are no shades suitable for a deeper chocolate skin tone such as my own.
I have long seen the adverts for L’Oréal Paris’ True Match Foundation (£9.99) featuring (new mum) Beyoncé … but to be honest, I had never really investigated the range, as I just assumed it would not have a shade that would be my true match. However recent press coverage in this month’s Marie Claire magazine stated that the range now comes in 20 shades! It looks like the deep shades Golden Cappuccino and Cocoa have been added to the range here in the UK – these shades are featured on the L’Oréal Paris UK website – but they do not seem to be available on the high street as yet – I will keep my eye out to see if changes and let you know! Again, I discovered that the True Match range that is available in the US comes in a whopping 33 shades – 10 of which would be perfect for deeper tones just like mine… (oh well!!)
Check out Mrs Carter’s latest US commercial for the make up.
So, what can I say?
As I mentioned in my previous foundation blog post – things are getting better for us dark skinned beauties here in the UK – but I still can’t help feeling that there could be so much more to choose from…
Anyway, I will be updating you soon on my foundation picks for 2012!